We were commissioned by Possible to create an 8m x 6m interactive illustration for their 'Name Our Lane' campaign. The campaign encouraged London's cyclists to rename their favourite cycleways. The illustration was on show for people to interactive with at Covent Garden Market, for a week in October.
The idea was to encourage people to scan a QR for their most used cycleway and submit a new name for that route. The campaign was supported by Covent Garden and Brompton bikes.